In 2004, six horse friends started talking – as horsewomen will do out on a trail ride! – about how they wished that their horses wouldn’t go off their water so easily. Anne volunteered that she had been playing with various things to put in her pregnant mare’s water to try to get her to drink, and eventually she came up with a winning formula that found success among a local group of horse friends.
One day, over lunch with their husbands, the ladies discussed what it would take to evolve the formulation to be a commercially viable product, and to figure out what exactly to put together that could be manufactured with a very high degree of consistent quality built in. The goal was to create a mix that would get the horse’s attention, flavor the water with a sweet and salty taste, and then have some heavier grains waiting at the bottom to encourage the horse to finish the water. The experimental mixtures were tried on every horse they could find. Then, back to the kitchen table, to put the final touches on what is today known as Horse Quencher, a slightly evolved version of Anne’s original formula. All in all, some two years of formula-tweaking (and many thousands of dollars) later, they introduced Horse Quencher to market, in 2006, with a 99% average acceptance rate.
Since then, Horse Quencher has become, in the words of our friend and fan Chester Weber, “the product I didn’t know I needed, until I tried it”. Horse Quencher is an American Manufacturing success, sold in tack stores all over America, in catalogues, and even in the UK and Canada. Olympic eventers, hunter jumpers, endurance riders, barrel racers, mounted shooters, drivers, polo players, all rely on us to keep their horses perfectly hydrated. After all, water rules bodies, and without it, bodies just don’t do well. Horses don’t have the same thirst reflex we do, and enticing them to drink is something we need to actively do.
Because we believe a company cannot be great without social responsibility, we have reduced our packaging footprint, and support Pony Clubs and various horse rescues. If you are already a fan of Horse Quencher, we thank you for your support (and spread the word!).
If you haven’t tried us yet, we’d be grateful if you would, and let us know your horse’s response. We love testimonials, and post them all here on the site.
Happy (hydrated) horsing!
Nancy, Leslie & Anne